Cosmetic hose diversification

Based on the above situation, combined with the development trend of cosmetics and their packaging, the packaging of modern cosmetics mainly has the following characteristics in terms of the selection of packaging materials and containers, the structural design of packaging containers, and the decoration design of packaging containers:
1. The scope of application of plastic materials and composite materials in cosmetic hoses is increasing, and the shape and design of packaging containers, especially plastic bottles, tend to be diversified.
2. The use of glass bottles is restricted. Due to the inherent disadvantages of glass bottles (such as heavy specificity, fragile, etc.), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, while for high-end cosmetics Or cosmetics that are volatile and easy to lose fragrance, such as perfume, are generally packaged in glass bottles.
3. Variety of packaging container specifications to meet different consumption levels. Due to the intensified competition in the cosmetic hose market, manufacturers are investing more and more in cosmetic hoses. For middle and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-capacity packaging is used to meet the needs of low-income people, especially young girls. Consumer psychology born of curiosity.
4. Serialization of cosmetic hose design. The so-called serialized packaging design refers to the same category of product packaging design based on the premise of a unified trademark pattern and text font, with different tones, water patterns or different shape structures as the keynote. , both diverse and holistic. In the actual application of cosmetic hoses, there are generally two situations. One is: cosmetics of the same brand and different functions are packaged in series to facilitate consumers' purchases, and at the same time make the overall price lower than the total price of individual purchases. . For example, a series of cosmetics of a certain brand maintain the overall design style, and then use larger containers to pack various cosmetics together and sell them as a sales unit; the second is: the same brand, the same main function, but different A series of cosmetics with auxiliary functions, or a series of cosmetics with the same brand and the same function but different formulas.
5. Cosmetic hoses are increasingly meeting the needs of personalized development. The packaging of cosmetics must correctly convey the characteristics of cosmetics required by the consumer needs of different personalities, and express the aesthetic taste of different groups of people, in order to successfully realize the sales of cosmetics.